Pairs Signup
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Pairs Profile

Our Review

Pairs is one of the dating apps developed bu Eureka in 2012. It is said to revolutionise the modern dating in Japan. Since millennials nowadays are more focused on their careers and other things aside from love. It offers the swiping and tapping features like other dating apps available in the market. The company is affiliated with one of the leading dating website company, Match Inc.

It is available only in Japanese, so you have to know at least the basics or reading Japanese letters. Nonetheless, it is available for download in iOS for more than 90 countries. You can also access it through the website if you prefer using a computer.

They require a proof of singleness as they declare on their terms of services to ensure that members are not falsifying their civil status. Aside from that, what makes Pairs different from the others?

Is there a difference at all? Read our in-depth review and see if pairs can really give you your pair!

New members at Pairs in May 2022 in comparison

Here you can see how membership figures at Pairs are developing compared to others

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Pairs Member Structure

600,000 from Hong Kong
Members activity
250,000 active weekly
Gender Proportion
47 %
53 %
  • Members are looking for real relationships
  • Most registered users are from Japan
  • High member activity
  • Male and female members are almost equal
  • Most users are between 25-34 years old

Since the goal of the site is to help busy people find true love, members who join are mostly looking for long-lasting relationships or their soulmates.

The developer of Pairs is based in Japan which makes it understandable to have most members from the country among the other 40 countries worldwide.

It has around 10 million registered users and the member activity is notable. You'll find members liking your profile or sending messages to you. Female members are usually the ones who reach out since they can use all the features for free. 


Pairs Age Range and Age Distribution

  • 18-24
  • 25-34
  • 35-44
  • 45-54
  • 55+

Signing Up at Pairs

Pairs Signup
  • Signing up is free
  • Get the verification code for sign up and login
  • Answer a questionnaire
  • Upload a profile photo right away
  • Everything is written in Japanese language
  • Strengthened biometric authentication

Signing up for Pairs is not very easy but not complicated as well. You have the option to register using your Facebook account or Apple ID. It is free both on the website and the app.

Provide basic information and answer a short questionnaire to complete prepare your profile. Pairs have recently launched their strengthened biometric authentication to filter out fake profiles and accounts.

You can upload a profile picture right away which is subject for verification. Once you've finished the first part of the process, you may proceed to the email verification. Enter the code so you'll be redirected to your profile.

Making Contact on Pairs

Pairs Message
  • Get a match by mutually liking each other's profiles
  • Verify your identity to read messages sent to you
  • Men can send one message for free
  • Females can send and read unlimited messages

There are two ways to meet other people in Pairs. You have the location-based searching, and matching through the swiping feature. 

You can search manually and see other members nearby. You can browse through the profiles that will appear on the search results. You can message a member that gets your attention. For males, you have only one free message once you sign-up. So make sure to choose wisely who to message first. The next messages will be charged. You have to purchase some coins (points). Using other features will need a premium membership as well. For the ladies, the use of special features and contacting are free.

The swiping feature is similar to other popular dating sites today. Once you and the other member liked each other's profile, you'll get a match right away.

Pairs Profile Quality

Pairs Profile
  • Profile information is detailed
  • Upload profile photos subject for verification
  • Link the communities that you have liked to your profile page
  • Complete your profile for a reward of 5 points
  • Edit your profile anytime

    When you browse a member's profile in Pairs, you will not be disappointed because you will see detailed information on most of the members. 

    You'll see a profile photo, liked community, physical characteristics, interests and a narrative written by the members about him/herself.

    A lot of users really complete their profiles to make it more interesting, not to mention the free 5 coins that you'll get I you accomplish it 100%.

    You have the option to edit your profile anytime. You can start with few profile information when you are just starting and slowly add some tidbits about yourself when you are already comfortable.

    Pairs Advisory Board to Improve User Safety and Privacy

    Match Group’s leading Japanese subsidiary Pairs has set up an advisory board that will discuss how dating apps can ensure the utmost privacy and security for all singles. This advisory group discuss improvements to safety measures and improved communication with users.

    Pairs Real Life Review

    I've been studying in Japan for 4 years now and I am trying to find someone special for me. It's sad to be alone in a foreign country. When I joined Pairs, I really enjoyed meeting different kinds of people. I really value the honesty of the people here, so you rarely meet pretentious members. I've been on my second date already, but she's not yet the one for me. But I had fun meeting the first two. Hoping that the next will be successful already. Overall, Pairs is really a great app.-Tyron, 28

    Pairs is like my dream dating app. The concept is not very hard to understand. The members are nice. It's free for us girls so that's really a plus for me. Although even if I have to pay, I think, it will be worth it. I'll continue using this until I meet the perfect guy for me!-Mara, 27

    Design and Usability

    For members who understand Japanese letters, this is definitely a good app. The design is beautiful, classy with a touch of modernization. You'll find everything that you need in here. However, for the international audience, it will be difficult to be part of this site. Members who use the desktop version will have the option to translate the page, but for the app, it would be a lot of work before you can translate the letters.

    Since Japan is one of the leading companies when it comes to technology, Pairs reflects this expertise by having a site and app

    Pairs Costs and Prices

    Free Services
    • All premium features for women
    • Registration
    • One message for male members
    Fee-Based Services
    • Messaging for men
    • Boost
    • Like a community

    Is Pairs expensive or cheap?

    In comparison to other providers Pairs is average.

    Duration / Credits / CoinsCostsTotal
    10 Coins99.00 JPY / Coin990.00 JPY
    30 Coins85.33 JPY / Coin2,560.00 JPY
    100 Coins71.90 JPY / Coin7,190.00 JPY
    500 Coins71.86 JPY / Coin35,930.00 JPY
    1 Month3,480.00 JPY / Month3,480.00 JPY
    3 Months2,280.00 JPY / Month6,840.00 JPY
    6 Months1,780.00 JPY / Month10,680.00 JPY
    12 Months1,280.00 JPY / Month15,360.00 JPY
    Pairs Price
    Payment Options
    • Credit Card

    Pairs cost can be overwhelming to look at because of too many numbers, but remember to convert before you say that it's too much. However, the cost is still above the average. The monthly premium membership let's you enjoy several features for a period of time. While the coins let you enjoy features that require points.

    You can pay for membership by directly crediting it to your account, or by using the your Apple Store account.

    Pairs Pre-Paid Membership Card

    Japanese users can now purchase prepaid membership cards from convenience stores and discount stores to diversify payment methods and make it easier for more people to use the platform. Card types are available for 4,000 yen (1 month), 10,000 yen (6 months), and 15,000 yen (12 months), which can be used for paid membership fees for men. In addition to using it yourself, the card can also be used as a gift.

    Special Features

    Below are the special features offered by pairs. Most of them needs coins for male members to access them.


    Ashiato or Footprints lets you track the users who visit your profile. It's an easy way to know who are interested in you, so you can visit or contact them if you also them.


    If you like a member, just click on like. Both of you will be notified if the feeling is mutual (on the positive side).


    This is where you can show your interests and at the same time meet people who share the same interests with you, 

    Community Chat

    A new feature called ‘Community Chat’ allows you to chat and interact with others who share the same interests without needing to match first. Members can join up to 50 topic groups based around their specific interests and hobbies.

    Our rating

    Signing Up: 3.5 / 5
    Making Contact: 3.0 / 5
    Profile Quality: 4.0 / 5
    Real Life Review: 4.0 / 5

    Editor's Conclusion Author Chris Pleines
    Pairs is generally a promising site. It's true that the design and the convenience of using it, both in desktop and app version, are great. But due to its language limitations, people who are not familiar with the Japanese language will not be able to enjoy its features. So if you are a Japanese non-speaker, you might want to check out other Dating Apps in our reviews.

    Pairs FAQ


    What is Pairs?

    It is a website with an app version which connects single people to find their true love despite the busy lifestyle.

    Who owns Pairs?

    The owner and developer of Pairs is Eureka, Inc.

    Is Pairs only available in Japan?

    No, Pairs is available in more than 40 countries worldwide.

    Is Pairs available in Google Play Store?

    Currently, it is not yet available as an app for androids. But you can use the optimized website version in your phone's browser.

    Is Pairs available in English?

    No, the website and the app are both in Japanese language. However, you can use an online translator if you really want to use it. But the translation is not 100% guaranteed correct.


    Is it tru that Pairs is free for female members?

    Yes, female members can use the premium features for free.

    I am a male, do I need to pay so I can sign-up for Pairs?

    Registration is free for everyone, but using other features requires premium membership for male members.

    What are points?

    Points are used to access some features of the app.

    Can I change my membership plan?

    Yes, you have the option to change your Pairs membership plan. Just go to your account settings and adjust it based on your preference.


    Can I upload multiple photos?

    Yes, Pairs allows you to upload multiple photos. But you'll have one main profile photo and the others are called sub-photos.

    I am trying to login but the app is asking me enter a code, where can I find it?

    Pairs will send a verification code to your registered email address. Make sure to enter it within 10 minutes or else it will expire.

    Can I still edit my profile infromation in Pairs?

    Yes, profile information is editable after registration.

    How can I pay for Pairs premium membership?

    You can directly link your account to your credit card, or use you Apple Account to pay for membership.

    Does Pairs has an app version?

    Yes. It is available for free in Apple Store.

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    Contact details

    Company:Eureka, Inc.
    Address:Sumitomo Fudosan Azabu-juban Bldg. 4F, 1-4-1 Mita, Minato-ku, Tokyo 108-0073