Cupid Review October 2026
- LikeBook swiping and Quiz Matching
- Launched in June 2002
Cupid in 10 seconds
- Cupid.com is a general dating website launched by NSI Holdings in June 2002
- Once called lackluster because it didn't have any unique features to set itself apart from its competitors
- Now offers an array of dating categories such as single, senior, LGBTQ+, and interracial dating
- Has a huge user base in the United Kingdom
- The site is welcoming to LGBTQ+ users
- Has useful and relevant dating blogs on the site
- App is available for iOS users only
- Offers general free services and options to upgrade - Learn more here
“As far as matchmaking sites go, Cupid is a keeper. There are just so many things to do on the site to keep you entertained. Aside from finding matches, you can also answer the quiz, complete your profile and swipe left or right on LikeBook. The inability to communicate with others for free will definitely dissuade some people, but once you're a premium member, you will be privy to a whole lot of features and perks to make the entire experience more enjoyable.”
Better than Cupid
Who is Cupid for, and not for?
- Singles seeking uncomplicated yet meaningful dates
- Singles looking for deep connections
- Singles who are looking for relationships
- If you're searching for erotic adventures and casual encounters
- Singles who are into the BDSM lifestyle
- Not for cheating individuals seeking affairs
Cupid pros & cons
- Highly inclusive of gender and sexuality
- Offers a wide variety of dating categories
- Unique quiz matchmaking features
- There are many fake profiles
- Cupid is not available for Android users
- The app has occasional glitches and bugs
What Cupid really costs
- You can test Cupid free of charge
- You cannot read messages without paying
- You can register, create profiles, use Quiz Matching, search members and use the chatroom for free, but cannot read a message for free.
- You can try a 3 day premium membership for 2.97 USD without committing for a month.
- Cupid Arrow perks cost 7.99 USD a month, or 5.59 USD each when you buy 3 or more.
- Free to connect lets free members contact other members.
- Account registration
- Profile creation
- Quiz Matching
- Member search
- Chatroom
- Message other members
- View all photos on other users' profiles
- See who liked you
- See who viewed your profile
- Full safe mode (only verified users can contact you)
If you wish to try out Cupid's premium membership without committing for a month, you can try their 3-day premium membership for USD2.97. Your premium membership will be automatically renewed after each payment period.
Aside from Cupid.com's premium membership, you can also avail of Cupid Arrow, a selection of perks you can purchase individually. Here are the perks you can purchase for USD7.99 a month:
1. Go up in Search - appear first on search results
2. Priority in Likebook - show up more frequently in other users' suggested matches
3. Stand out from the crowd - Your photo in search results appear larger
4. Free to connect - allow even free members to contact you
5. Incognito - view other users' profiles without showing up on their visitor list
If you purchase 3 or more perks, you get a 30% discount on each perk, so you only have to pay USD5.59 for each perk in the package.
If you wish to try out Cupid's premium membership without committing for a month, you can try their 3-day premium membership for USD2.97.
Aside from Cupid.com's premium membership, you can also avail of Cupid Arrow, a selection of perks you can purchase individually. Here are the perks you can purchase for USD7.99 a month:
1. Go up in Search - appear first on search results
2. Priority in Likebook - show up more frequently in other users' suggested matches
3. Stand out from the crowd - Your photo in search results appear larger
4. Free to connect - allow even free members to contact you
5. Incognito - view other users' profiles without showing up on their visitor list
If you purchase 3 or more perks, you get a 30% discount on each perk, so you only have to pay USD5.59 for each perk in the package.
Member numbers you find online are usually very inaccurate, so we estimate how many people are really on Cupid from traffic data and interest in the service, updated monthly. (2026-09)
Gender proportion: 35% ♀ / 65% ♂
Cupid age range and age distribution
- 1.7 million site visits per month worldwide
- 80,000 site visits from Hong Kong per week
Although the dating site has been around for a long time, it hasn't blossomed in numbers like its contemporaries. However, the user numbers for Cupid.com are still fairly decent as there are always several people online as proven by the number of people in the chatroom during peak hours. Similar to other matchmaking websites, Cupid is filled with users looking for a serious relationship or marriage. This doesn't mean that you can't look for fun or friendship in this site - in fact, you'll find a large number of users looking for something "not serious" as written on their profiles.
How does Cupid work?
- Supports singles, LGBTQ+, and senior dating
- Includes LikeBook swiping and Q-Match quizzes
- Predominantly male users, active in the UK, ages 20-40s
- Available on desktop and iOS; no Android app
- Offers detailed profiles and Safe Mode for secure matchmaking
Cupid is a great option if you’re looking for a dating platform that caters to everyone, whether single, part of the LGBTQ+ community or even exploring senior dating. It keeps things fun and interactive with features like "LikeBook" for swiping and "Q-Match" quizzes to help you find someone who clicks with you. With over a million members and 500,000 active weekly users, you’ll find most people are in their 20s to 40s, and there’s a big focus on users from the UK. The site is super easy to use on desktop or iOS, though Android users might miss out. You can make your profile your own with detailed options, personality sliders, and even safety settings like "Safe Mode" to keep things secure. Plus, if you want to stand out, premium perks like boosting your visibility or browsing anonymously make it even easier to connect with someone special.
Find out if Cupid is the right service for you or if there are better options.
Cupid in detail
Signing up at Cupid ★★★★★ 4.0/5
- You must be at least 18 years old to sign up
- You must sign up to browse Cupid
To sign up, visit the Cupid website or download the Cupid app, available only on iOS. To complete the registration, provide all required information.
Required information
- Location
- Your gender
- Partner's gender
Optional information
- Profile picture upload
Cupid verifies new profiles via:
- Email verification (optional)
Confirming your email is optional but it gets you extra benefits.
Making contact on Cupid ★★★★★ 3.0/5
- Get suggested matches
- Customized filter options
- See who liked your profile
- Activate 'Full Safe Mode'
- Send 'winks'
- Only premium members can send messages
- Cupid has a chat function
All users get free suggested matches, but only paying members can communicate with them. Just like other dating sites, standard members only get limited contacting features. Free users can only send winks to profiles they like and can customize the site's member search filters. Users without a membership can only send messages to members with a paid membership. You can identify members with a paid membership by the green checkmark icon next to their profile name.
On the other hand, paying members get to send and receive messages, see who liked their profiles, and activate the 'Full Safe Mode'. This feature allows verified users to communicate with premium users.
Profile quality ★★★★★ 5.0/5
- User can change their profile information anytime
- Free users can only see 1 photo from other users
- All profile information is public by default
- Verifying your account puts you in the site's list of "safe" members
- The site has several fields and text boxes you can fill out to make your profile unique
- Profiles are very detailed
- You can edit your profile information later
Profiles on Cupid.com are very comprehensive. The site has several text fields which users can fill out to show their personality or preferences. Some of the text fields you can fill out include:
- Sexual orientation
- Race
- Education
- Religion
- Income/Employment
- Physical attributes (Eye color, height, hair color, build)
You can describe yourself in more detail using the text box labelled About Me. What sets Cupid apart from a lot of dating sites is its Personality Sliders. At the bottom of your profile you'll see several attributes with sliders next to them. Evaluate your personality and adjust the sliders accordingly. For example, for the Extroverted slider, you can move the slider all the way to 100% if you are a sociable and outgoing person. However, if you're an introvert, you should keep the slider to 10% to 20%.
The Cupid app ★★★★★ 3.0/5
- App follows the same blue-on-white theme that the desktop version possesses
- Cupid's app is only available on iOS
- Same number of features as the desktop version
- User-friendly
- Screens load easily
If you're familiar with Cupid's site, the app should feel very familiar to you. Aside from using the same layout and color scheme, the app is a mirror image of its desktop counterpart except with screens adapted for mobile use.The only difference is that the app uses your phone's location to display matches that are close to your current location. Even if doesn't offer anything new, it's still a great addition, especially for people who want to search for matches and chat with other users on the go.
Our field test ★★★★★ 3.0/5
When I first tried Cupid, I didn't know anything about it. After completing my profile and answering the quiz thing, I started looking at the search function for girls that look interesting. I would like and send a wink to all the girls I found pretty, and after around 5 minutes, I was pleased to find that one of them replied. I excitedly clicked on the message, only to be redirected to a page that told me I couldn't read messages unless I subscribed to a premium service. Well, that was a bummer, since I didn't want to spend money. I found a workaround - sort of. I found out that if I answer the quiz halfway, I could get a 50% discount on my premium membership. So I did that and got myself a premium membership. I also frequent the chatroom when I'm bored and I made a lot of friends from both sexes. Finding out that you have to pay to message people is still a bummer, but at least the 50% discount made up for it.
- Male restaurant manager (35)
Design & usability
Design and Usability
Going through Cupid's entire website was a treat, because there were so many buttons to clicks and so many new features to discover. However, not everyone can appreciate this, as some users may feel overwhelmed by the sheer number of features available to them. Even with all these features, the simple blue and white layout does help keep things very neat and organized.
Special features
Cupid's special features do more than just enhance the entire dating experience - they also ensure that you match with a person who is compatible to you.
LikeBook +
LikeBook is Cupid's suggested matching system. You are shown one random profile at a time with all the necessary information you need about that individual. You can either like the user or message them directly, or move on to the next profile.
Q-Match +
Q-Match, or Quiz Matching is the site's unique compatibility test. Cupid finds out more about who you are through statements regarding your personality, hobbies, interests, lifestyle, relationship views and reactions to certain situations. You can either agree or disagree with each statement shown. The more questions you answer, the more accurate your matches are. As an added bonus, you can get a 50% on your premium subscription if you answer at least 50% of all statements.
Cupid Arrow +
Just like any other dating site, Cupid has a premium subscription which gives users more perks and benefits. Aside from this subscription service, they also have Cupid Arrow, a collection of perks that you can purchase individually. Perks range from more visibility on search results to the ability to browse the site anonymously.
Safe Mode +
To ensure the safety of their users, Cupid has put together a feature called Safe Mode. This feature has three options: Off, Basic and Full. With Safe Mode off, anyone on the website can contact you. With Basic Safe Mode, only members of the website that are deemed reputable are able to contact you. If you have Full Safe Mode on, only verified users can contact you.
Wingman Barney +
Wingman Barney is your personal assistant on the website. He will contact you through the site's messaging function and give you tips and advice on how to success in online dating. He will also regularly give you reminders about things that you're lacking on your dating profile.
Cancelling your Cupid subscription
How you can cancel
- Via customer support
Contact details
| Company | NSI Holdings Ltd |
|---|---|
| support@nsiholdingsltd.com | |
| Phone | 1-800-481-3117 |
| Address | 19 Bolsover Street, London W1W 5NA |
Do subscriptions auto-renew?
Subscriptions renew automatically.
Money-back guarantee
- Cupid refunds part of your money (partial refund)
- You have 14 days to cancel and get your money back
Following the provisions of the United Kingdom Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013, if you reside in UK, you reserve the right to cancel the agreement that was created when you accepted this Agreement within 14 days of the date your subscription was confirmed and you will receive a refund that will be proportionate to the amount of unused services
Better than Cupid
Cupid FAQ
Who owns Cupid.com?
Cupid.com is owned by NSI Holdings Limited
Is cupid.com free to use?
You can create an account and fill up your profile for free. You can also search for matches at no extra cost, but you need to pay for a premium membership to message others.
Is Cupid.com legit?
Cupid.com is owned by a legitimate company with legal rights to operate a dating website. Also, the site has been around since 2002, which proves its legitimacy.
When was Cupid.com established?
The site was created in June 2002.
Where is Cupid.com's headquarters located?
The headquarters for NSI Holdings can be found in London.
Is there a Cupid.com android app?
As of the writing of this review, Cupid.com is only available on iOS.
What can I use for my Cupid.com sign up?
You can register using your email or your Facebook account.
How does Cupid.com work?
After creating an account, the website will ask personal details from you, including your match preferences. Answer the quiz to reveal more of your personality - the more items you answer, the more accurate the suggested matches are. You can also search for matches through the free search function. Once you've found a match, you will need a premium membership in order to contact them.
Can I save my Cupid.com search filters?
Unfortunately, you cannot save filters on the search function. You will need to set your filters each time you search for other members.
How do I reach Cupid.com customer service?
You can send them an email at support@nsiholdingsltd.com
Is there any other way to download the cupid.com apk?
If you can't download the app, it may be because it's only available for iOS users. If you're an iOS user and you're having trouble downloading the app, you can access the Cupid.com website via your mobile browser and click on the download link on the homepage. For safety reasons, please do not download the apk from dubious sources
What do I do if I spot cupid.com fake profiles?
If you suspect that another user's profile is fake, you can contact customer support and report them. Alternatively, if you would like to see less fake profiles, you can turn your safe mode to Basic of Full.
How to unsubscribe Cupid.com
Subscription are automatically renewed, so if you don't want Cupid to keep charging your credit card, you can turn off automatic billing renewal. Just go to My Account, and then click the Billing HIstory tab. you need to confirm that you are indeed the owner of the account by typing in your password. Once this is done, you can now call their cancellation hotline at 1-800-840-1726 to continue with the process.
How to delete cupid.com account
To delete your Cupid.com account, you need to go to My Account, and then click the Remove Account option. The site will confirm that you are indeed the owner of the account by verifying information such as your password. After that, you need to call 1-800-840-1726 to request the actual account removal.
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