Despite these security improvements, regaining the people's confidence has become an uphill battle because of the much-publicised hacking. But people still came back to Ashley Madison and it actually bounced back on top of the affair dating game just a few years after the controversy.
At the time of the data hacking in 2015, Ashley Madison had a user population of around 32 million, hooked on the easy-to-use platform that's satisfying their extramarital affair needs.
You would think that after the hack, this number would dwindle, but the platform just proved to be too enticing to avoid. Before the events of 2015, some 30,000 people join the site on a daily basis. Only a few years since the hack, the site is back to around 22,000 new sign-ups per day.
People still choose to come back to Ashley Madison because of the very nature of affair dating itself.
Unlike traditional dating where you try to get to know a stranger and build a connection with them by doing activities, affair dating has that unique kind of honesty to it. Consciously meeting someone at an affair dating site makes you see their flaws right off the bat. You show your true self right away unlike traditional dating that requires a few more dates to warm up.
In addition, Ashley Madison is one of the well-established platform not only in this category but online dating in general. People come for this honesty and the services they provide. With the improved cybersecurity and more transparent measures that they implement, people eventually came back and new members chose to see beyond the hacking incident in 2015.
With this, Ashley Madison proves to still be one of the biggest players and most-trusted affair dating service provider online. For discreet affair dating, you should try Ashley Madison now!